11 March 2024
African Farming magazine had the honour of being invited as a media partner to an impactful exhibition hosted by Mobicel on 29 February. The event centred around a noteworthy gesture: Mobicel generously provided a brand-new mobile device to the highest-achieving student at the Wozanibone Farm School, located in Bronkhorstspruit. This initiative underscores Mobicel’s commitment to supporting education in rural communities and fostering technological access.
Sobambeni Mahlangu, the school principal, conveyed their profound gratitude and was deeply touched by the acknowledgment extended to Wozanibone Farm School by a leading mobile technology company.
The recipient of the mobile device radiated excitement, eagerly anticipating its use for various academic endeavours, including research and staying connected with peers and family. Her enthusiasm serves as a beacon of inspiration, motivating her peers to excel academically and pursue the opportunities that education offers.
This collaboration between Mobicel and Wozanibone Farm School exemplifies the transformative potential of corporate social responsibility initiatives. It highlights how exhibitions and partnerships between businesses and educational institutions can positively impact students’ lives and their broader communities.
Mobicel ushers in a new era of innovation with the launch of the IX Series
At a dazzling event at Langham’s in Fourways on 7 March, Mobicel, a pioneer in mobile technology, unveiled its IX Series of smartphones. The launch, attended by elite celebrities and the nation’s most influential trendsetters, was not just a showcase of technological advancement but also a celebration of Mobicel’s enduring commitment to innovation, affordability and local empowerment.
The IX Series is spearheaded by the IX Plus, a marvel of modern technology boasting a 50MP camera and exquisite design finishes. This flagship model, along with the IX Pro and the IX, underscores Mobicel’s dedication to offering a diverse range of devices that cater to every need and budget.
With the IX Plus priced at R1 999, the IX Pro at R1 500, and the IX at just R999, Mobicel ensures that premium technology is accessible to all South Africans.
A highlight of the event was the focus on the IX Plus, which offers consumers 128GB of memory, a powerful 5 000 mAh battery, and a 50MP AI Camera. This device not only exemplifies Mobicel’s commitment to quality and performance but also its mission to empower consumers to “BE MORE” in their daily lives.
In addition to showcasing the IX Series, Mobicel proudly highlighted its state-of-the-art local production facility in Johannesburg. Operational for four years, this facility has not only successfully delivered devices to the market since its inception but stands as a testament to Mobicel’s investment in South Africa’s economy and its workforce.
Remarkably, the plant is fully operated by young South African women, showcasing Mobicel’s commitment to empowering women in the tech industry and making a significant contribution to job creation and economic growth in South Africa.
Ridhwan Khan, CEO at Mobicel, expressed, “Today we celebrate not just the launch of an exceptional range of smartphones, but also our achievements in local manufacturing and our contribution to the South African economy. Our Johannesburg facility, run by an incredible team of young women, is a beacon of what we stand for – innovation, quality and empowerment. The IX Series represents our promise to deliver the best of technology at prices that make it accessible to everyone, while also contributing positively to our community and country.”
The event, aptly named “A new era of innovation”, not only highlighted Mobicel’s latest technological offerings but also its role as a key player in the local manufacturing sector, reinforcing the brand’s dedication to excellence, affordability and social responsibility.
The IX Series is now available for purchase at leading retailers across the country.
For more information about the IX Series and Mobicel’s commitment to innovation and local empowerment, visit www.mobicel.co.za
About Mobicel
Mobicel is a leader in mobile technology, committed to delivering high-quality, affordable smartphones and devices. With a focus on empowering consumers to “BE MORE”, Mobicel is dedicated to breaking down barriers in technology, making advanced devices accessible to all, and supporting the local economy through its commitment to local manufacturing and job creation.
