By Lebogang Mashala
After a successful activation campaign in Gauteng rural schools, African Farming welcomes Mobicel as a sponsor for its workshops and farmers’ days.
As part of this collaboration, African Farming and Mobicel will give away a handset kit to a lucky farmer who attends each workshop in this year’s series, starting in Polokwane on 4 July.
Initial discussions about a potential partnership with Mobicel coincided with its activation campaign, which primarily focused on high schools in Gauteng. The campaign featured motivational speeches from students and presented the top performer at each school with a mobile phone kit.
“Noticing that most of these activations were concentrated in urban and township schools, we at African Farming proposed to also conduct these activations in rural farm schools. Our nominee was Wozanibone Farm School in Bronkhorstspruit,” says Lebogang Mashala, African Farming editor.
Wozanibone is situated at Plot 36 in Kameelzynkrall, Bronkhorstspruit, and has a student population of more than 900. Since 2019, it has achieved a 100% matric pass rate.
According to Mashala, studies have shown that although mobile phones can act as catalyst to improved farm productivity and rural incomes, the quality, timeliness and trustworthiness of information is key to meet farmers’ needs and expectations.
This is why African Farming, a trusted agricultural information platform, has chosen to partner with an innovative, locally developed and affordable brand such as Mobicel to bring quality and trustworthy information to farmers.
According Aysha Tshose, marketing brand manager for Mobicel, as a proudly South African brand it is excited about the partnership with African Farming and stakeholders across the agricultural sector.
Tshose says the collaboration aims to provide farmers with high-quality and affordable agritech solutions. “Our initiative is designed to enhance connectivity and ensure that even the most remote rural areas have access to affordable smartphones. These devices will empower farmers by granting them fingertip access to a wealth of agricultural information,” she says.
