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Mining company, Shell and organic farmer team up to empower youth through agriculture

11 October 2024
in South Africa
Reading Time: 4 mins read
Mining Company, Shell And Organic Farmer Team Up To Empower Youth Through Agriculture

In an initiative aimed at empowering local youth and promoting sustainable agriculture, Impala Bafokeng, in partnership with Shell Lubricants and Thojane Organic Farming, has equipped 26 graduates with the tools and knowledge to embark on their agricultural journeys.

On 26 August, these graduates of an agricultural skills training programme received starter packs to help launch their subsistence farming ventures.

The programme, launched in 2021, is designed to train young people in farming techniques that can be applied to subsistence agriculture, with the potential to expand into commercial farming.

The latest cohort are ready to apply their newly acquired skills, and with the support of Shell they are better positioned to turn their training into action.

Mining Company, Shell And Organic Farmer Team Up To Empower Youth Through Agriculture
The Shell team with Mama Kena (centre) and the beneficiaries.

Shell provided the starter packs through its Farm of the Future campaign, and they include essential tools and consumables needed to cultivate backyard vegetable gardens. These resources are designed to help the graduates not only feed their families but also generate income by selling surplus produce.

Mining Company, Shell And Organic Farmer Team Up To Empower Youth Through Agriculture
From left at the ribbon cutting ceremony: Tshego Maifala, Nazareth Tekeste, Mama Kena and Martin Peters.
Mining Company, Shell And Organic Farmer Team Up To Empower Youth Through Agriculture
Stater Pack Handover Ceremony

Speaking about the impact of the initiative, Nazareth Tekeste, general manager at Shell South Africa Lubricants, emphasised the importance of supporting communities through sustainable agricultural programmes.

“At Shell, we are committed to making a positive impact on people’s lives. This includes providing access to resources that empower communities, foster inclusion and contribute to local development. Our Farm for the Future campaign aligns perfectly with this initiative, as it aims to boost food security and economic growth in the agricultural sector,” she said.

Mining Company, Shell And Organic Farmer Team Up To Empower Youth Through Agriculture
Nazareth Tekeste and Mama Kena.
Mining Company, Shell And Organic Farmer Team Up To Empower Youth Through Agriculture
Benedicta Mankhili, Shell’s B2B Marketing Lead, and beneficiary Thapelo Tebang showing some of the farming equipment.

The training programme, spearheaded by Kenalemang Kgoroeadira, fondly known as Mama Kena, an expert in indigenous knowledge systems and the founder of Thojane Organic Farming, provides a comprehensive education in farming techniques, business management and life skills.

Kgoroeadira’s award-winning farm has long been a hub for agricultural education, and the success of her graduates speaks to the effectiveness of her approach.

Mining Company, Shell And Organic Farmer Team Up To Empower Youth Through Agriculture
Growing a bright future for the 26 students!

The graduates have been trained in practical skills such as crop planting, land preparation and marketing, enabling them to operate viable small-scale farms. Some have already begun producing vegetables and supplying retailers such as Food Lover’s Market and nearby mines.

Some graduates have been given access to greenhouses at Impala Bafokeng in Rustenburg, where they can scale their farming operations beyond subsistence and venture into commercial farming.

Mining Company, Shell And Organic Farmer Team Up To Empower Youth Through Agriculture
Martin Peters, head of sustainability and development at Impala Platinum.
Mining Company, Shell And Organic Farmer Team Up To Empower Youth Through Agriculture
Nazareth Tekeste, Shell’s GM, delivering an inspiring speech on the power of agriculture and Shell’s unwavering commitment to uplifting communities.
Mining Company, Shell And Organic Farmer Team Up To Empower Youth Through Agriculture
Tshego Maifala of Impala Platinum.

According to Martin Pieters, head of sustainable development at Impala Platinum, this is part of a broader vision to help these young farmers transition from subsistence to commercial enterprises, thus promoting long-term sustainability. “The idea is for them to become viable businesses, breaking even and eventually contributing to the local economy,” he said.

Mining Company, Shell And Organic Farmer Team Up To Empower Youth Through Agriculture
Thapelo Tebang, one of the beneficiaries, delivered a heartfelt vote of thanks on behalf of all the beneficiaries.

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