Crafted for those who rise before dawn and work tirelessly under the sun, the Iced Coffee range delivers a quick and satisfying coffee experience without the need for brewing or preparation. Whether you’re heading out to the fields, managing daily farm operations, or juggling a busy urban schedule, this on-the-go solution is designed to keep you refreshed and energised wherever you are.
Douwe Egberts Iced Coffee is available in two premium flavours that cater to different tastes:
- Ice Cappuccino Break: A smooth blend of iced coffee, milk, and a hint of cocoa, perfect for a midday refreshment.
- Ice Mocha Latte Break: A creamy iced coffee with subtle mocha flavours for those who enjoy a touch of sweetness.
Made from a high-quality blend of 100% Arabica and Robusta coffee, both options deliver a rich, smooth taste that complements the hardworking lifestyle of farmers and anyone in need of a quick energy boost.
The agricultural sector is no stranger to innovation, and Douwe Egberts is bringing the same spirit of progress to the coffee experience. With portable packaging designed for life on the move, farmers can now enjoy their coffee anytime, whether it’s a quick pick-me-up during a break or a refreshing boost after a morning of hard work. Similarly, professionals, students and outdoor enthusiasts can benefit from the same convenience and quality.
“Farmers are some of the busiest individuals, and we’re thrilled to offer a product that supports their demanding schedules,” says Mbulelo Mashilo, Brand Manager at Douwe Egberts. “Our Iced Coffee range provides a high-quality coffee experience that fits seamlessly into the hardworking lifestyle of farmers, no brewing required, just grab, sip, and get back to what you do best.
The South African coffee market is evolving, with the rising popularity of Ready-To-Drink (RTD) coffee highlighting a growing demand for convenience. Douwe Egberts aims to support not only farmers but also busy individuals across all walks of life. Whether you’re harvesting in summer, preparing for winter or navigating a packed schedule, the iced coffee range offers a refreshing energy boost year-round.
About Douwe Egberts
Douwe Egberts’ journey began in 1753 when Egbert Douwes opened a small shop in Friesland, Netherlands. Over the years, the brand has built a reputation for quality and innovation, consistently delivering exceptional coffee experiences. From its signature seal introduced in 1925 to its global presence today, Douwe Egberts remains a trusted name, offering products that meet the evolving needs of consumers – including the hardworking farming community and dynamic professionals.
Farmers across South Africa and beyond are embracing Douwe Egberts Iced Coffee for its ability to seamlessly integrate into their daily routines. Its easy portability and rich flavour make it an ideal companion for early mornings, long days in the fields or late-night checks. Likewise, professionals, students, and busy parents appreciate the convenience and energising boost it provides during their hectic schedules. Designed to energise and refresh, it’s a coffee solution that works as hard as you do.
The Iced Coffee range is the latest example of its commitment to quality and convenience, offering farmers, professionals, and coffee lovers alike an energising and refreshing experience.
This permanent launch of Douwe Egberts Iced Coffee is more than just a product, it’s a solution for farmers, professionals, and anyone who values convenience without compromising on taste. Try it today and experience a coffee crafted to fuel the passion and dedication that drives South Africa’s farming and active communities.
