Every juicy lamb chop has a story. It is a story of families that start working before sunrise, of generations of care and dedication, and of pride in a product that has been raised with honesty and hard work. This is the story of family farmers – and this is why Saai created Lamb Champs.
For the first time, Saai and Lamb Champs bring the story behind sheep farming to your screen with the launch of Lamb Champs: Die Hart en Siel van Skaapboerdery. This TV series follows six sheep farmers from all over South Africa, who farm with pride and passion and is broadcasted on kykNET.
They take viewers straight to the field, the barn, the market and finally to the coals where the final product is eaten. It is a journey through generations, a look at the hard work and a celebration of the people behind the perfect chop.
This is not just an agricultural series – it is a story of family, tradition and heritage. It is an invitation to consumers to see where their meat really comes from, to have a personal connection with food again, and to understand the true value of family farming.
Broadcast started on 16 March on kykNET (DStv channel 144) at 20:00, with repeats throughout the week.
One of the featured farmers is Enoch Ralehoke, sheep farmer from Beaufort West, who is building his dream in the rugged Karoo, turning challenges into opportunities with resilience and passion.
At the launch of the series Francois Rossouw, CEO of Saai, said: “Next time you stand in a shop and look at a lamb chop, remember. It’s more than just meat. It is a family’s work. A generation’s pride. A farmer’s dream. This is why we created Lamb Champs – to take a generation used to getting food off the shelf, back to the heart of farming. We want people to understand again that true quality does not start in a factory, but in a field where a family works every day to produce something special.
“We are deeply grateful to our partners, Pick n Pay and Toyota, who help us build a world where family farmers not only survive, but thrive. Pick n Pay did more than just be a sponsor – they created shelf space, involved their buyers and made a promise to make the distance between farmer and consumer smaller.
“Come and meet the people behind the lamb. Come and celebrate the farmers who ensure that you can put something special on your coals.”
