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    A vaccine is needed against Rift Valley fever, which is transmitted by mosquitoes and could potentially emerge following the recent heavy rainfall. Photo for illustrative purposes: Liza Bohlmann

    No, OBP, you haven’t won

    Veronica Ntakumbana, Executive Mayor of the Lejweleputswa District Municipality. Photo: Maile Matsimela

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    Originally a vegetable farmer, Kenneth Masilo’s support from the department included a tractor, which he still uses. Photo: Supplied

    Boer goats, tractor and irrigation system for emerging farmers in Bojanala 

    Following new outbreaks of foot-and-mouth disease in both the Mpumalanga and Gauteng provinces, livestock farmers are being urged for the umpteenth time not to sell, transport or buy animals from areas where this disease is being controlled. Photo for illustration: Getty Images/Barry Batchelor – PA Images

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    South African red meat is world-renowned for its good quality. Photo: Fredalette Uys

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    WATCH | Haraldo Smith talks about Boer goat breeding

    Originally a vegetable farmer, Kenneth Masilo’s support from the department included a tractor, which he still uses. Photo: Supplied

    Boer goats, tractor and irrigation system for emerging farmers in Bojanala 

    At the end of April the National Council of SPCAs (NSPCA) had to intervene for the second time this year on Daybreak Foods’ premises near Delmas in Mpumalanga. Around 200 000 starving chickens were culled over two days. Photo: NSPCA

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    South African red meat is world-renowned for its good quality. Photo: Fredalette Uys

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    Poultry farmers face different production challenges during the winter months. Photo: Getty Images

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    Sorghum is indigenous to Africa and has been a staple food for many rural communities for thousands of years. Photo: Gerrit Bezuidenhout

    Why South African farmers should embrace indigenous crops

    SA Wine and Vinpro forecasts the wine grapes harvest to be 1.244 million tonnes. Photo: Alani Janeke

    Excellent wine grape harvest of 2025 signifies recovery in SA agriculture

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    Potatoes at the Johannesburg fresh produce market. Photo: Grow Fresh Produce Agents

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    A vaccine is needed against Rift Valley fever, which is transmitted by mosquitoes and could potentially emerge following the recent heavy rainfall. Photo for illustrative purposes: Liza Bohlmann

    No, OBP, you haven’t won

    Following new outbreaks of foot-and-mouth disease in both the Mpumalanga and Gauteng provinces, livestock farmers are being urged for the umpteenth time not to sell, transport or buy animals from areas where this disease is being controlled. Photo for illustration: Getty Images/Barry Batchelor – PA Images

    MP and GP FMD outbreaks traced back to KZN

    Make arrangements for your workers  to attend farmers’ days. Photo: Roelof Bezuidenhout

    Manage your workforce efficiently

    From cob to confidence! Caiphus Muyambo showing farmers the real potential behind every Pannar seed. Photo: Maphuti Mongatane

    Seeds of Success: Caiphus Muyambo’s work with South African farmers

    Cattle on good veld. Photo: Roelof Bezuidenhout

    Know your veld: What the plants are telling you

    Grain SA says although there are exceptions, the delays in the harvesting process can be seen in the low deliveries to silos. Photo: Zunckel Farms

    Harvest time still a mud bath

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    Originally a vegetable farmer, Kenneth Masilo’s support from the department included a tractor, which he still uses. Photo: Supplied

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    Using an old planter wheel is a quick and easy way to get the job done, says Kobus Breytenbach about his mechanical alternative to the labour-intensive work of pulling plastic pipes, electrical cables, and submersible pumps from boreholes. Photo: Pieter Bosch

    FARMER’S PLAN | Remove submersible pump easily with planter wheel

    WATCH | Kobela Mokgohloa puts bakkies to the test

    Photo for illustrative purposes: Willem van den Berg

    Tractor and combine harvester sales continue to recover

    A depiction of agrivoltaics innovation, where agriculture meets solar energy, with panels installed above crops to optimize land use while generating renewable energy.

    Smart electrical solutions: Enhancing efficiency and sustainability in agriculture

    Tractors and harvesters already roaring at Nampo Park

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    This Boerbok ram, Next Level, was purchased by VEA Studbreeders for R2,3 million from the Lukas and Abraham Burger Stud from Griekwastad. Photo Supplied

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Home Livestock Goats

Live goat market: High demand during Easter, December and winter months 

19 April 2025
in Goats
Reading Time: 4 mins read
Boer meat goats grazing in the field. Photo: Getty Images

Boer meat goats grazing in the field. Photo: Getty Images

By Maile Matsimela

Goats are one of the agricultural commodities that contribute less to the economy and trade of South Africa on records, but in real terms there are lot of goats that are sold every day on informal markets.

According to the National Agricultural Marketing Council (NAMC) most goats marketed in South Africa are sold by private transactions in the informal market, mostly in KwaZulu- Natal. According to estimates, the Black and Indian ethnic communities in KwaZulu-Natal consume 80% of the goats traded there. However, since Indians are participating in the goat trade, they are frequently thought of as the goats’ primary consumers. 

The NAMC 2024 report on the bottlenecks impeding growth and development in the goat industry shows that Easter, December and the winter months see the highest demand on the live goat market. The consumption of goats during festive seasons and ceremonies is thought to be the cause of the seasonal spikes in demand. Goat auctions have lessened in importance in the production areas.

The report finds few goat meat products (also called “chevon products”) on market shelves because of the association with religion and tradition, therefore very few goats in the country are slaughtered through abattoirs. Lesotho, an independent country within South Africa, is the leading importer of chevon, accounting for 74% of South Africa’s export market of chevon in 2016. Moreover, the number of slaughtered goats in South Africa amounted to 719 200 in 2020 (South African Online, 2023) while the number of goats slaughtered informally in Africa amounted to 3.1 million (BFAP/NAMC).

Although families relying on farming for income have been decreasing in the period 2011 to 2016 (Stats SA agricultural survey 2016), goat farming has, however, been on the increase – especially by small-scale farmers in rural areas.

Live goat market 

Goats can be found all over the country, although the Eastern Cape, Limpopo and KwaZulu-Natal provinces produce most of the live goats, accounting for approximately 70% of the total produced in the country. In South Africa, goats are raised mainly for their sacrificial purposes.

Meat market

Goat meat is underutilised and formal slaughtering for meat through abattoirs accounts for only 0.5 percent of the herd. Many people are goat averse because they claim that beef and mutton taste better. Moreover, goat meat is often used for traditional ceremonies and clashes with different people’s beliefs. Also, goat meat is associated with a bad smell, which makes it unpleasant to many people. Goats need to be handled correctly from a young age until slaughter and market stage to avoid this.

According to popular belief, only animals that are too old are sold, giving goat meat a terrible reputation. There are a few reasons why chevon was not previously promoted. Firstly, there is not enough information accessible on the indigenous goat industry. Another issue is that black farmers view their goats as a source of money or financial stability, therefore they aim to keep them rather than sell them (NAMC, 2005).

Fibre market

There is a large fibre market, including cashmere and mohair, but as mohair goats are vulnerable to heartwater these goats are limited to the Karoo and the Drakensberg areas. 

The Boer goat, Savanna goat and Kalahari Red goat can also produce a tiny amount of cashmere. 

According to other studies conducted in South Africa (NAMC, 2005), indigenous goats have two coats: coarse guard hair and cashmere-like fibre. However, the amount of cashmere fibre was often below commercially acceptable standards. The cashmere production capacity must be seen in the light that, at present, the goats are primarily bred for their meat and milk. The cashmere type of down fibre they produce is not being utilised at all. For this reason, it would be important to find a balance between meat and fibre production.

Goat milk market 

Saanen, Toggenburg and British Alpine goat breeds are often referred to as milk goats and they are best known for their milk output. The high quality of these breeds’ milk makes it coveted. Compared to cow milk, goat milk has less lactose and does not include A1 casein, a protein that many people find to be inflammatory. 

The milk goat market is also very limited in South Africa as milk goats are vulnerable to tick-borne disease and heat stress. The Food and Agriculture Organisation of the United Nations (FAO) estimates are that only one percent of South Africa’s goats are used for milk production, the lowest percentage in Southern Africa. 

Indigenous breeds in the country or so-called Indigenous Veld goats are estimated at 77 percent of the national herd.

Also read:

Farming with Boer goats: A guide to South Africa’s top meat breed

This is what you must know about goats


The Blackberry – a new goat breed and new opportunities
Tags: Agricultural Trendsblack farmersCashmerechevonCultural Practicesgoat farmingGoat Fibregoat meat demandGoat Milk Marketindigenous goatsInformal TradeKZN Goat TradeLive Goat MarketLivestock EconomymohairRural FarmersSeasonal Goat Salessmall-scale farmingSouth African AgricultureTraditional Ceremonies
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