By Lebogang Mashala
The Shoprite Group has introduced a fully recyclable 7kg potato pocket, addressing a complex packaging issue that has plagued the industry for years. This initiative not only helps to divert millions of bags from landfills but also increases earnings for informal waste pickers.
According to the group, the innovation will save millions on the construction of specialised recycling plants. Annami Mailovich, head of corporate communications and public relations, stated that, contrary to common belief, potato bags in South Africa are not recyclable. “In 2023 alone, 18 600 tons (over 258 truckloads of 72 tons each) of potato pockets were disposed of nationwide,” Mailovich shared.
Used by millions of consumers each year, potato pockets are made up of two layers: an outer layer and an inner wet-strength layer that is moisture-resistant but cannot be recycled using existing local facilities. This results in significant landfill waste, with approximately 18 600 tons of potato pockets discarded across South Africa in 2023.
Mailovich explained that potato bags require an inner wet-strength layer to absorb moisture, as specified by the industry body Potato SA, which makes them incompatible with standard recycling processes. A study by the Council for Scientific and Industrial Research (CSIR) had previously concluded that recycling these linings would necessitate the construction of specialised plants, each costing about R30 million.
“However, this innovation not only benefits the environment but also creates economic opportunities. If adopted across the industry, the new bag could generate over R22 million in potential income for South Africa’s informal waste pickers,” Mailovich noted.
She added this innovation, developed by an in-house team, will begin rolling out in more than 1 400 Shoprite, Checkers, and Usave supermarkets starting in May 2025.
“As a result, the proportion of the Shoprite Group’s packaging that is recyclable, reusable or compostable will increase from 88.9% to 90%, placing us firmly on track to meet our 2025 sustainable packaging targets,” Mailovich concluded.
