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Home Events Auctions

World champion Beefmaster bull fetches highest price at national auction

15 July 2025
in Auctions
Reading Time: 3 mins read
Beefmasters_Photo: Loumotta

The world champion Beefmaster bull that was sold for a whopping R700 000 at the national Beefmaster auction in the Afridome in Parys in the Free State on 3 July. Photo: Loumotta Beefmasters

The world champion Beefmaster bull, Loumotta WC 21-0005, was sold for a whopping R700 000 at the national Beefmaster auction in the Afridome in Parys on 3 July.

By Charl van Rooyen

The seller is Wilru Campher of Loumotta Beefmasters, Ventersdorp, and the buyer is Jannie Greyling of Mooibank Beefmasters of Wakkerstroom. The bull is from an embryo that Campher flushed from genetic material from Bos Blanco of Burnie Staal of Kroonstad.

The Loumotta bull was named the winner in the Beefmaster and Droughtmaster bull categories in the latest edition of the competition for the best beef and dual-purpose cattle of PJ Budler, a well-known international cattle judge and former South African who now lives in Texas. It was a hat-trick for Campher’s Loumotta stud, which produced its third world champion. Previously, he also produced world champions with a Charolais bull and cow.

Other Premium Sales at the Auction

Two more bulls achieved R400 000 or more. BOS 18-8403 from the E.L. Osterloh stud, Komga, was sold for R425 000. The bull SSS 22-2407 from Triple S Beefmasters, Hoopstad, was sold for R400 000 to the Janmarck Beefmaster stud of the Springbok rugby player brothers Jannie and Bismarck du Plessis and their other brother, Tabbie, of Bethlehem.

Triple S Beefmasters of Hoopstad sold the cow, SSS 21-1021, the most expensive female at the auction, and her calf. Photo: Triple S Beefmasters
Triple S Beefmasters of Hoopstad sold the cow, SSS 21-1021, the most expensive female at the auction, and her calf. Photo: Triple S Beefmasters

Springbok brothers Jannie and Bismarck du Plessis, and their other brother Tabbie, sold a 3-in-1, JAN 21-2156, and her bull calf, JAN 24-4063, for R150 000. Photo: Janmarck Beefmasters
Springbok brothers Jannie and Bismarck du Plessis, and their other brother Tabbie, sold a 3-in-1, JAN 21-2156, and her bull calf, JAN 24-4063, for R150 000. Photo: Janmarck Beefmasters

Triple S also sold the most expensive female at the auction, SSS 21-1021, a pregnant cow with a bull calf (3-in-1), for R190 000 to Dr. Piet van Wyk of Ventersburg. She is pregnant with the bull that sold for R400 000. This stud also sold the most expensive pregnant heifer, SSS 23-3010, for R160 000 to Marnell Beefmasters of Maritz Wolfaardt of Hoopstad.

The three Du Plessis brothers also performed well by selling one of the most expensive 3-in-1 cows. JAN 21-2156 and her bull calf, JAN 24-4063, were sold for R150 000.

Eleven pregnant cows with calves sold for an average of R87 727. One pregnant cow was sold for R110 000. A total of 26 pregnant heifers fetched an average of R55 096. The highest price was R160 000. Three heifers were traded, with the highest price of R75 000 and the average price R56 667. One cow-with-calf fetched R45 000.

A total of 29 bulls were sold and the average price was R170 345. Semen was also popular and 390 straws were sold for an average of R1 082. The highest price was R2 250.

Five embryos fetched an average of R15 000.

The auction was presented by Vleissentraal and Ian Grobbelaar was the auctioneer.

Triple S Beefmasters also sold the most expensive pregnant heifer, SSS 23-3010. Photo: Triple S Beefmasters

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