• Magazine Archives
  • Calendar
  • Classifieds
  • Advertise
  • Landbou.com
African Farming
  • News
    • All
    • Africa
    • Education
    • Featured Farmers
    • Global
    • Opinions
    • South Africa
    • Videos
    Makena Ngoato. Photo: Supplied

    ‘Black hunters deserve land, not the back of a bakkie’ – open letter to the President

    Photos: Maile Matsimela

    How Tumi Mokwene grew 13 000 chicks into a 900 000-bird broiler business

    A tractor prepares land at KwaGuqu, where 35 of the planned 50 hectares have already been cleared for planting. Photo: Supplied

    Fertile ‘Promised Land’ soil prepared as KZN launches 2026/27 planting season amid El Niño warning

    Photo for illustrative purposes: Alex Dyzenhaus

    ‘Serious failure of governance’: Land Reform department faces financial misconduct probe over overdue statements

    Photo for illustrative purposes: Supplied

    Your herd, your call – comment on the Stock Theft Amendment Bill before 2 November

    Photo for illustrative purposes: Barry Christianson

    1 180 wool and mohair farmers trained in Eastern Cape, more than double the target

  • Weather
  • Livestock
    • All
    • Cattle
    • Goats
    • Pigs
    • Poultry
    • Sheep
    Photos: Maile Matsimela

    How Tumi Mokwene grew 13 000 chicks into a 900 000-bird broiler business

    Photo for illustrative purposes: Supplied

    Your herd, your call – comment on the Stock Theft Amendment Bill before 2 November

    Photo for illustrative purposes: Barry Christianson

    1 180 wool and mohair farmers trained in Eastern Cape, more than double the target

    Standing with Arthur de Villiers are farmers who came to the auction ready to invest in quality genetics and strengthen their herds. From left: Brian Dipisi, Mmusi Ntsie, Lebogang Lesetedi, Letsholo Boyise, Nolofatso Dipisi, Arthur de Villiers, Tiro Mongaketsi and Thabo Banda. Photo: Maphuti Mongatane

    Beyond the R220 000 hammer price: the leadership lesson from the AG Bonsmara auction

    Photos: Lebogang Mashala

    Communal land, commercial mindset: Botlhale Tshabalala’s journey to Grain SA farmer of the year

    Photo for illustrative purposes: Canva Images

    Recipe of the week: Easy fried chicken

  • Crops
    • All
    • Fruit
    • Grains
    • Legumes
    • Vegetables
    Photo for illustrative purposes: Canva Images

    Soil pH too high? Expert advice on what to do before you plant

    Photos: Maphuti Mongatane

    Taking the journey with you: How Seedlink is helping farmers turn potential into progress

    Photos: Lebogang Mashala

    Communal land, commercial mindset: Botlhale Tshabalala’s journey to Grain SA farmer of the year

    For African growers accessing global markets remains challenging. Iris Fresh seeks to address these challenges by aggregating produce from growers across South Africa and neighbouring countries and supplying international markets. Photo: Facebook/Iris Fresh Pty Ltd

    New export channel for smallholder farmers as Iris Fresh secures Vumela Fund growth capital

  • Farm Health
    • All
    • Animal Health
    • Financial Health
    • Plant Health
    Photo for illustrative purposes: Canva Images

    Soil pH too high? Expert advice on what to do before you plant

    Photos: Maphuti Mongatane, Getty Images and Supplied

    R150 million boost as Agriculture Minister assures farmers of urgent action to restore Land Bank blended finance

    North West MEC for Agriculture and Rural Development Madoda Sambatha supports calls for a Blended Finance Scheme bailout, warning that failure to intervene could have far-reaching consequences for farmers, jobs, food production and the broader agricultural economy. Photo: Lebogang Mashala

    Cabinet should bail out the Blended Finance Scheme

    Luna Hounds founder Robynne Oosthuizen and Moses Msiza with detection dog Sierra during agricultural detection work. Photo: Luna Hounds

    WATCH | From rhino poachers to macadamia pests: Dogs sniff out new role in agriculture

    Lebogang Mashala, editor of African Farming. Photo: Maphuti Mongatane

    ‘Our farmers need you now’ – open letter to President Ramaphosa, Minister Godongwana and Minister Aucamp 

    Lebogang Mashala, editor of African Farming. Photo: Maphuti Mongatane

    When funding pauses but planting cannot: the Land Bank crisis farmers cannot afford

  • Ask The Experts
    Photo for illustrative purposes: Canva Images

    Soil pH too high? Expert advice on what to do before you plant

    Photo: Roelof Bezuidenhout

    Easy-care livestock: Your guide on choosing animals that thrive on your farm and cut input costs

    Photos: Facebook/Beyerskloof

    From bare clay soil to a million bottles – Beyerskloof founder shares brand-building lessons with farmers

    Regular hoof trimming helps maintain the natural shape of a goat’s hooves and can prevent foot problems and lameness. Photos: Supplied

    The goat farmer’s manual | How to trim your goats’ hooves and prevent foot problems

    Grain silos at Winburg in the Free State. Photo: Getty Images

    Want to sell your maize to a silo? Here’s what you need to know

    Photo for illustrative purposes: Maile Matsimela

    Why stock density is the ‘muscle’ in veld management

  • Products & Services
    • All
    • Services
    Photos: Maphuti Mongatane

    Taking the journey with you: How Seedlink is helping farmers turn potential into progress

    Farmer Sam Nkosi (left) and Pannar sales representative Caiphas Muyambo inspect PAN 5R-582R, a medium-maturity maize hybrid that has impressed with its strong disease tolerance, resilience under challenging seasonal conditions and excellent yield potential during on-farm trials. Photo: Marieke Snyman

    WATCH | Pannar’s PAN 5R-582R maize hybrid handled 1 300 mm of rain – Ermelo farmer Sam Nkosi

    New Holland T6090 TT3 Roll-Bar 125

    New Holland options for smaller scale farmers

    Photos: Supplied

    Why building a national hot sauce brand shouldn’t be this hard

    Thato Kgantsi (left) and Obakeng Taje are seeing promising results with Pannar’s PAN 1521R soybean cultivar. Photo: Marieke Snyman

    WATCH | How these new-generation farmers found success with Pannar’s soybeans

    Photos: Supplied

    Kasi Sauce: How a bartender built an agro-processing business from his village home

    The Ford Everest range gives you the confidence to tackle a variety of terrain – from tarmac roads to uneven and muddy conditions. Photo: Supplied

    Ford Everest – Developed for wherever the road may lead

    chickens chicks feed epol

    Feed efficiency explained: How to get more performance from every bag

    FMD vaccination Biogénesis Bagó

    Study validates 100% protection of Argentina’s vaccine against SAT1 foot-and-mouth disease (FMD)

  • Technology
    • All
    • Digital Tools
    • Farm Machines
    • Plans Farmers Make
    Photos: Alamy/Pacific Imagica, szjphoto/Getty Images and Junaid Adib/Getty Images

    Sorghum, sugarcane and used cooking oil: how agriculture could help fuel South Africa

    Drones improve precision agriculture by enabling high-resolution crop monitoring, targeted chemical spraying, and data-driven field analysis. Photo: Lebogang Mashala

    Drones, satellites and AI: how precision agriculture can cut your input costs and boost yields

    New Holland T6090 TT3 Roll-Bar 125

    New Holland options for smaller scale farmers

    With this mini tractor, mowing the lawn is almost as enjoyable as watching rugby. Photo: Marise Schoonraad

    NAMPO Cape | And the best practical farm inventions are…

    Photos: Poultry Bulletin June/July 2026

    Big dreams in rural KZN – poultry and vegetable farmer Bukhosi Dlamini

    Photo for illustrative purposes: Getty Images

    Successful farmers never stop learning

  • Events
    • All
    • Agri-Development Imbizo 2026
    • AgriFund Connect Summit 2025
    • Auctions
    • Earth Harvest Gala 2025
    • Farm Days
    The bull VAG 23 180 (lot 2) also sold for R95 000, the highest price at the auction.

    Generations of knowledge and breeding lead to successful Beefpower auction

    Photos: Hannes van der Merwe

    Polled Merino and Dohne-Merino rams achieve above-average prices at Calvinia ram auction

    Savanna and Boer goat rams specifically adapted to the conditions in the Eastern Cape were again popular with buyers this year. Photo: Ammie Pringle

    Savanna and Boer goats popular at Alphaeton auction

    The Braford bull T2393 of Carl de Jager fetched R170 000 at the Brafords@Besters auction. Photo: Supplied

    Most expensive bull fetches R170 000 at Brafords@Besters production auction

    GNF 21-229 of Gerdia Brahmane was sold to Eagles Pride Hatchery for R140 000. Photo: Gerdia Brahmane

    White Brahman bull Dirk fetches highest price at ONE WIL DON auction

    Standing with Arthur de Villiers are farmers who came to the auction ready to invest in quality genetics and strengthen their herds. From left: Brian Dipisi, Mmusi Ntsie, Lebogang Lesetedi, Letsholo Boyise, Nolofatso Dipisi, Arthur de Villiers, Tiro Mongaketsi and Thabo Banda. Photo: Maphuti Mongatane

    Beyond the R220 000 hammer price: the leadership lesson from the AG Bonsmara auction

No Result
View All Result
  • News
    • All
    • Africa
    • Education
    • Featured Farmers
    • Global
    • Opinions
    • South Africa
    • Videos
    Makena Ngoato. Photo: Supplied

    ‘Black hunters deserve land, not the back of a bakkie’ – open letter to the President

    Photos: Maile Matsimela

    How Tumi Mokwene grew 13 000 chicks into a 900 000-bird broiler business

    A tractor prepares land at KwaGuqu, where 35 of the planned 50 hectares have already been cleared for planting. Photo: Supplied

    Fertile ‘Promised Land’ soil prepared as KZN launches 2026/27 planting season amid El Niño warning

    Photo for illustrative purposes: Alex Dyzenhaus

    ‘Serious failure of governance’: Land Reform department faces financial misconduct probe over overdue statements

    Photo for illustrative purposes: Supplied

    Your herd, your call – comment on the Stock Theft Amendment Bill before 2 November

    Photo for illustrative purposes: Barry Christianson

    1 180 wool and mohair farmers trained in Eastern Cape, more than double the target

  • Weather
  • Livestock
    • All
    • Cattle
    • Goats
    • Pigs
    • Poultry
    • Sheep
    Photos: Maile Matsimela

    How Tumi Mokwene grew 13 000 chicks into a 900 000-bird broiler business

    Photo for illustrative purposes: Supplied

    Your herd, your call – comment on the Stock Theft Amendment Bill before 2 November

    Photo for illustrative purposes: Barry Christianson

    1 180 wool and mohair farmers trained in Eastern Cape, more than double the target

    Standing with Arthur de Villiers are farmers who came to the auction ready to invest in quality genetics and strengthen their herds. From left: Brian Dipisi, Mmusi Ntsie, Lebogang Lesetedi, Letsholo Boyise, Nolofatso Dipisi, Arthur de Villiers, Tiro Mongaketsi and Thabo Banda. Photo: Maphuti Mongatane

    Beyond the R220 000 hammer price: the leadership lesson from the AG Bonsmara auction

    Photos: Lebogang Mashala

    Communal land, commercial mindset: Botlhale Tshabalala’s journey to Grain SA farmer of the year

    Photo for illustrative purposes: Canva Images

    Recipe of the week: Easy fried chicken

  • Crops
    • All
    • Fruit
    • Grains
    • Legumes
    • Vegetables
    Photo for illustrative purposes: Canva Images

    Soil pH too high? Expert advice on what to do before you plant

    Photos: Maphuti Mongatane

    Taking the journey with you: How Seedlink is helping farmers turn potential into progress

    Photos: Lebogang Mashala

    Communal land, commercial mindset: Botlhale Tshabalala’s journey to Grain SA farmer of the year

    For African growers accessing global markets remains challenging. Iris Fresh seeks to address these challenges by aggregating produce from growers across South Africa and neighbouring countries and supplying international markets. Photo: Facebook/Iris Fresh Pty Ltd

    New export channel for smallholder farmers as Iris Fresh secures Vumela Fund growth capital

  • Farm Health
    • All
    • Animal Health
    • Financial Health
    • Plant Health
    Photo for illustrative purposes: Canva Images

    Soil pH too high? Expert advice on what to do before you plant

    Photos: Maphuti Mongatane, Getty Images and Supplied

    R150 million boost as Agriculture Minister assures farmers of urgent action to restore Land Bank blended finance

    North West MEC for Agriculture and Rural Development Madoda Sambatha supports calls for a Blended Finance Scheme bailout, warning that failure to intervene could have far-reaching consequences for farmers, jobs, food production and the broader agricultural economy. Photo: Lebogang Mashala

    Cabinet should bail out the Blended Finance Scheme

    Luna Hounds founder Robynne Oosthuizen and Moses Msiza with detection dog Sierra during agricultural detection work. Photo: Luna Hounds

    WATCH | From rhino poachers to macadamia pests: Dogs sniff out new role in agriculture

    Lebogang Mashala, editor of African Farming. Photo: Maphuti Mongatane

    ‘Our farmers need you now’ – open letter to President Ramaphosa, Minister Godongwana and Minister Aucamp 

    Lebogang Mashala, editor of African Farming. Photo: Maphuti Mongatane

    When funding pauses but planting cannot: the Land Bank crisis farmers cannot afford

  • Ask The Experts
    Photo for illustrative purposes: Canva Images

    Soil pH too high? Expert advice on what to do before you plant

    Photo: Roelof Bezuidenhout

    Easy-care livestock: Your guide on choosing animals that thrive on your farm and cut input costs

    Photos: Facebook/Beyerskloof

    From bare clay soil to a million bottles – Beyerskloof founder shares brand-building lessons with farmers

    Regular hoof trimming helps maintain the natural shape of a goat’s hooves and can prevent foot problems and lameness. Photos: Supplied

    The goat farmer’s manual | How to trim your goats’ hooves and prevent foot problems

    Grain silos at Winburg in the Free State. Photo: Getty Images

    Want to sell your maize to a silo? Here’s what you need to know

    Photo for illustrative purposes: Maile Matsimela

    Why stock density is the ‘muscle’ in veld management

  • Products & Services
    • All
    • Services
    Photos: Maphuti Mongatane

    Taking the journey with you: How Seedlink is helping farmers turn potential into progress

    Farmer Sam Nkosi (left) and Pannar sales representative Caiphas Muyambo inspect PAN 5R-582R, a medium-maturity maize hybrid that has impressed with its strong disease tolerance, resilience under challenging seasonal conditions and excellent yield potential during on-farm trials. Photo: Marieke Snyman

    WATCH | Pannar’s PAN 5R-582R maize hybrid handled 1 300 mm of rain – Ermelo farmer Sam Nkosi

    New Holland T6090 TT3 Roll-Bar 125

    New Holland options for smaller scale farmers

    Photos: Supplied

    Why building a national hot sauce brand shouldn’t be this hard

    Thato Kgantsi (left) and Obakeng Taje are seeing promising results with Pannar’s PAN 1521R soybean cultivar. Photo: Marieke Snyman

    WATCH | How these new-generation farmers found success with Pannar’s soybeans

    Photos: Supplied

    Kasi Sauce: How a bartender built an agro-processing business from his village home

    The Ford Everest range gives you the confidence to tackle a variety of terrain – from tarmac roads to uneven and muddy conditions. Photo: Supplied

    Ford Everest – Developed for wherever the road may lead

    chickens chicks feed epol

    Feed efficiency explained: How to get more performance from every bag

    FMD vaccination Biogénesis Bagó

    Study validates 100% protection of Argentina’s vaccine against SAT1 foot-and-mouth disease (FMD)

  • Technology
    • All
    • Digital Tools
    • Farm Machines
    • Plans Farmers Make
    Photos: Alamy/Pacific Imagica, szjphoto/Getty Images and Junaid Adib/Getty Images

    Sorghum, sugarcane and used cooking oil: how agriculture could help fuel South Africa

    Drones improve precision agriculture by enabling high-resolution crop monitoring, targeted chemical spraying, and data-driven field analysis. Photo: Lebogang Mashala

    Drones, satellites and AI: how precision agriculture can cut your input costs and boost yields

    New Holland T6090 TT3 Roll-Bar 125

    New Holland options for smaller scale farmers

    With this mini tractor, mowing the lawn is almost as enjoyable as watching rugby. Photo: Marise Schoonraad

    NAMPO Cape | And the best practical farm inventions are…

    Photos: Poultry Bulletin June/July 2026

    Big dreams in rural KZN – poultry and vegetable farmer Bukhosi Dlamini

    Photo for illustrative purposes: Getty Images

    Successful farmers never stop learning

  • Events
    • All
    • Agri-Development Imbizo 2026
    • AgriFund Connect Summit 2025
    • Auctions
    • Earth Harvest Gala 2025
    • Farm Days
    The bull VAG 23 180 (lot 2) also sold for R95 000, the highest price at the auction.

    Generations of knowledge and breeding lead to successful Beefpower auction

    Photos: Hannes van der Merwe

    Polled Merino and Dohne-Merino rams achieve above-average prices at Calvinia ram auction

    Savanna and Boer goat rams specifically adapted to the conditions in the Eastern Cape were again popular with buyers this year. Photo: Ammie Pringle

    Savanna and Boer goats popular at Alphaeton auction

    The Braford bull T2393 of Carl de Jager fetched R170 000 at the Brafords@Besters auction. Photo: Supplied

    Most expensive bull fetches R170 000 at Brafords@Besters production auction

    GNF 21-229 of Gerdia Brahmane was sold to Eagles Pride Hatchery for R140 000. Photo: Gerdia Brahmane

    White Brahman bull Dirk fetches highest price at ONE WIL DON auction

    Standing with Arthur de Villiers are farmers who came to the auction ready to invest in quality genetics and strengthen their herds. From left: Brian Dipisi, Mmusi Ntsie, Lebogang Lesetedi, Letsholo Boyise, Nolofatso Dipisi, Arthur de Villiers, Tiro Mongaketsi and Thabo Banda. Photo: Maphuti Mongatane

    Beyond the R220 000 hammer price: the leadership lesson from the AG Bonsmara auction

No Result
View All Result
African Farming
No Result
View All Result
Home News

‘Now everyone knows what we know: Hunting industry brings in big bucks for SA economy’

23 July 2025
in News, South Africa
Reading Time: 4 mins read
A recent study by the University of North West shows the magnitude of the impact of game farming and hunting on the South African economy. Photo: Supplied

A recent study by the University of North West shows the magnitude of the impact of game farming and hunting on the South African economy. Photo: Supplied

A recent research report by the University of the North West found that hunting tourism plays a significant role in the South African economy and confirms that game farming is an important part of the agricultural sector, says Dries van Coller, policy and conservation manager of Safari Club International’s (SCI) African wing.

By Jasper Raats

According to the study, led by Prof. Peet van der Merwe and Dr. Andrea Saayman, the hunting industry has a direct and indirect economic impact of approximately $2.5 billion (approximately R44 billion) per year on the country.

Van Coller, who has now been working with Van der Merwe and Saayman for more than a decade, was previously the CEO of the Professional Hunters’ Association of South Africa (PHASA). He says this research report reaffirms what professional hunters and farmers have known for a long time, namely that game is an important, profitable and sustainable agricultural industry with a huge impact on the economy, especially in the countryside, where it supports numerous secondary industries.

Some 95 000 jobs, mainly in rural areas and for lower-skilled workers, are directly dependent on hunting tourism. This includes jobs such as trackers, butchers, farm workers and maintenance workers.

According to the study, hunting tourism has a value multiplication factor of 2.97, meaning that for every dollar spent by hunters, the economic contribution is increased by an additional $1.97. The sectors most favoured by hunting tourism include agriculture, trade, accommodation and personal services.

African buffalo Photo: Jasper Raats
Photo for illustrative purposes: Jasper Raats

Conservation

The study also highlights the role that hunting tourism plays in nature conservation by encouraging landowners to restore and maintain natural habitats, thereby deriving economic benefits from them.

The private game industry in South Africa currently controls more than 20 million acres, which is more than double the area of state-owned conservation areas, such as national parks. These private areas house around 20 million game, which is three to four times as many as are found in state-controlled parks.

The researchers note that hunting tourism has recovered after the COVID-19 pandemic and that spending by both international and local hunters is now higher than it was before. International hunters spend an average of about $27 170 (approximately R478 000) per hunt, while local hunters spend an average of about $3 994 (approximately R63 300) per hunting season.

Van Coller says it was the above-average number of foreign visits during and shortly after the pandemic that highlighted the importance of hunting tourism. “South Africa had more visitors from America that year than from any other country.

There were no conferences to attend, and they could not come here to conduct business. They came to hunt.”

He says that while the new research report is considerably more complete than the report issued in 2016, he feels that the numbers are still fairly conservative. It is based on the feedback of some 1 300 local hunters and 400 international hunters. 

“This is a good representative compilation of the different countries’ hunters, and while this time we took into account the entire value chain from meat sales to food and catering suppliers and services, there are hunting disciplines, such as bird hunting, for which there is very little data available to update. This is an enormous industry that is not fully represented in the current figures.”

Job creation

Nevertheless, this study highlights the importance of the hunting industry for South Africa’s economy and job creation, says Van Coller. He warns that any policy change that adversely affects this industry, such as the intention of Dr. Dion George, Minister of Forestry, Fisheries, and the Environment, to end the lion industry, could have serious repercussions for rural economies.

“North West is the province with the highest unemployment rate in South Africa. 

The breeding of lions in captivity in that province creates significant employment opportunities and makes a substantial contribution to the local economies of the surrounding towns. Thousands of people will lose their jobs if Minister George pushes through his proposed ban on the breeding of lions in captivity,” he says.

He feels that the sooner a distinction is made between farmed game and wildlife preserved in parks, with one as an agricultural product and the other as a natural heritage, the better. 

“This report shows how great the need for hunting game is, which confirms why it is important to produce game sustainably and ethically for this market.”

Read the full study.

Also read

Image for illustrative purposes: ConceptualArt/Getty Images

El Niño is coming – but Southern African farmers can prepare rather than panic 

27 September 2026
With El Niño conditions now established, the latest climate risk assessments suggest Southern…
Read More
Photos: Maile Matsimela

‘Farming has been my university’: How Mahlatse Bonoko turned losses into a 40-cattle operation

23 September 2026
Mahlatse Bonoko grew up around cattle in Ga-Mashashane near Polokwane, Limpopo, but farming was not…
Read More
Makena Ngoato, an experienced licensed hunting outfitter and wildlife trader specialising in sustainable wildlife management solutions, has a solution for farmers struggling with birds at their farms. Photo: Supplied

Bird hunters: An undeniable solution for crop and grain farmers

22 June 2025
In the delicate balance between agriculture and nature, farmers face an ongoing battle against avian…
Read More
Licensed hunting outfitter and wildlife trader Makena Ngoato with one of his kills. Photo: Supplied

Opinion: Transformation in the wildlife sector cannot happen without a collective will

26 May 2025
Transformation in the wildlife sector cannot happen without a collective will. Fingers can be…
Read More
Makena Ngoato

Opinion: Greedy, selfish and corrupt officials prevent transformation in the wildlife industry

8 April 2025
Thirty-one years after the birth of democracy in South Africa, 100 per cent of the international…
Read More
ShareTweetSend

Latest News

Eucalyptus-trees_Alamy_Colin-Marshall.jpg

Tree pathogens alert: Researchers assessing possible impacts

29 August 2025

Local tree protection specialists recently identified two diseases appearing for the first time in South Africa’s commercial forestry sector. Research...

kwazulu-Natal MEC for Agriculture. Photo: Supplied

MEC calls for implementation of research findings to transform provincial farming sector

26 August 2025

The future of KwaZulu-Natal’s agricultural sector lies in the successful integration of cutting-edge research with practical farming solutions. This was...

Aardvark study_Supplied

Aardvark study: PhD student needs farmers’ help

20 August 2025

Jordan Siebert, a PhD student at the University of Pretoria, is studying the ecological importance of aardvark burrows in conservation,...

Established in 2020, African Farming aims to support black commercial farming in South Africa by providing informative and inspiring content and creating communication and education channels to help farmers develop and grow. Its initiatives include African Farming information days and workshops, which empower farmers – whether new or experienced – to build profitable and sustainable farming enterprises.

Follow Us

Facebook X-twitter Youtube Linkedin Instagram
© 2026 African Farming.
  • Advertise
  • Contact Us
  • Privacy Policy
  • Vulnerability Disclosure
  • Advertise
  • Contact Us
  • Privacy Policy
  • Vulnerability Disclosure

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • Weather
  • Livestock
  • Crops
  • Farm Health
  • Ask The Experts
  • Products & Services
  • Technology
  • Events

© 2026 African Farming.