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Market Pulse | Red meat thrives while staple crops stumble

21 October 2025
in Opinions
Reading Time: 6 mins read
red meat carcasses Andries Gouws

Photo for illustration: Andries Gouws

South Africa’s agricultural markets are painting a complex picture as producers and consumers navigate through shifting seasonal patterns and evolving market dynamics. The latest agrimetrics data reveals a sector in transition, with some commodities flourishing while others face headwinds from both domestic and international pressures.

By Maile Matsimela, Digital Editor at African Farming

Paul Makube, Senior Agricultural Economist at FNB Commercial, observes that the current market environment reflects the intricate balance between supply and demand forces that continue to define agricultural trading patterns. “We’re seeing remarkable resilience in certain livestock sectors, particularly beef and sheep, where sustained consumer demand is translating into meaningful price growth for producers,” notes Makube.

Red Meat Markets Show Robust Performance

The beef market exemplifies this positive momentum, with Class A producer prices climbing 32.2% year-on-year, demonstrating the robust appetite for quality red meat in domestic markets. Even as weekly movements remain modest, with Class A prices edging up just 0.1% and Class C gaining 0.2%, the underlying trend suggests strong fundamentals supporting the sector. Weaner calf prices, despite a slight weekly dip of 0.2%, have surged 22.6% annually, indicating confidence in future market prospects.

Sheep farming presents a similar narrative of success, with Class A prices advancing 16.6% year-on-year and mutton prices maintaining steady weekly gains of 0.6%. Feeder lamb prices particularly stand out, having increased 20.7% annually, reflecting the sector’s ability to capitalise on consistent consumer preferences for lamb and mutton products.

Pork Sector Faces Significant Headwinds

However, the livestock sector’s story isn’t uniformly positive. Pork markets have encountered significant challenges, with both porker and baconer prices plummeting by approximately 11.5% in recent weeks. Makube suggests this dramatic decline reflects “supply-demand imbalances that have created oversupply conditions, putting considerable pressure on pig farmers who are grappling with reduced profitability.”

Also read: Market Pulse: 7 days of price action across beef, veggies, grapes and grains

Poultry Industry Maintains Steady Growth

The poultry industry, meanwhile, demonstrates remarkable stability that speaks to its position as a staple protein source. Fresh whole bird prices have maintained steady weekly growth of 0.4%, while achieving an impressive 18.9% annual increase. This performance underscores the sector’s resilience and its ability to adapt to changing consumer purchasing patterns.

Vegetable Markets Experience Dramatic Price Swings

Turning to horticultural markets, the story becomes even more nuanced. Vegetable prices are experiencing dramatic swings that reflect both seasonal constraints and unexpected supply disruptions. Tomato prices have soared 45.07% year-on-year, while butternuts have experienced an extraordinary 135.36% annual increase. These sharp rises point to significant supply shortages that are creating opportunities for producers while challenging consumers’ budgets.

“The vegetable market volatility we’re witnessing is largely driven by seasonal production cycles and weather-related supply constraints,” explains Makube. “When we see butternut prices climbing over 135% annually, it signals serious supply shortages that both create opportunities for those who can deliver to market and highlight the vulnerability of our fresh produce supply chains.”

Conversely, other vegetables tell a different story. Potato prices have declined 53.50% year-on-year, while onions dropped 21.76% and carrots fell 34.67%, suggesting these markets are experiencing oversupply conditions that benefit consumers but squeeze producer margins.

Fruit Sector Shows Mixed Performance

Fruit markets present their own set of dynamics, with certain fruits commanding premium prices while others struggle with oversupply. Mangoes have achieved remarkable 59.6% annual price growth, reflecting strong demand that potentially outstrips available supply. Avocados have similarly benefited from consumer trends, posting 19.2% annual gains, while grapes have seen more modest but positive 11.9% growth.

However, citrus and other fruits face different challenges. Banana prices have declined 20.9% year-on-year, while lemons have dropped significantly, indicating market saturation in these categories that puts pressure on fruit farming operations.

Also read: Market Pulse: Livestock prices rise as fresh produce falls

Grains and Oilseeds Under Pressure

The grains and oilseeds sector presents perhaps the most concerning trends for producers. Maize futures have weakened substantially, with white maize dropping 10% month-on-month and yellow maize declining 6.7%. Sunflower seed futures have similarly retreated 8.2% monthly, while soybean prices fell 7.5%. These declines reflect both international price pressures and domestic supply dynamics that are challenging grain farmers’ profitability prospects.

Makube notes that these grain price movements have broader implications beyond just crop farmers. “The declining costs of feed inputs like maize and sunflower provide some relief to livestock producers, particularly in the poultry and pig sectors where feed represents a significant portion of production costs. However, for grain farmers themselves, these price declines represent serious profitability challenges that require careful management.”

Sugar and Fibre Markets Face Global Challenges

The sugar market has also encountered headwinds, with raw sugar futures declining between 5% and 7% across various contracts. This reflects broader global commodity trends that are impacting South African sugar producers who must compete in increasingly challenging international markets.

Fibre markets, including wool and cotton, are experiencing their own set of challenges. South African wool prices have weakened to R209.54 per kilogram, while cotton futures have shown marginal declines. These movements reflect global economic uncertainties that are affecting demand for textile raw materials.

Also read: Market Pulse: Livestock markets performed strong while grains showed mixed performance

Strategic Implications for Agricultural Stakeholders

Looking ahead, Makube emphasises the importance of understanding these market dynamics within broader economic contexts. “Agricultural markets don’t operate in isolation. The price movements we’re seeing across different commodities reflect everything from international trade dynamics to local weather patterns to changing consumer preferences. Successful agricultural businesses need to understand these interconnections and plan accordingly.”

The current market environment suggests that diversification remains crucial for agricultural sustainability. While beef and sheep farmers are enjoying favourable conditions, grain producers face pressure that requires strategic adaptation. Similarly, horticultural producers operating in high-demand segments like tomatoes and butternuts are well-positioned, while those in oversupplied markets need to consider alternative strategies.

Consumer Impact and Market Outlook

For consumers, these market dynamics translate into mixed impacts on food prices. While red meat prices continue climbing, grain-based products may see some price relief, and vegetable prices will likely remain volatile depending on seasonal supply patterns.

The agricultural sector’s ability to navigate these varied conditions will depend largely on producers’ adaptability and their capacity to respond to changing market signals. As Makube concludes, “The diversity of outcomes across different agricultural commodities reminds us that farming success increasingly depends on understanding market dynamics and positioning operations to capitalise on emerging opportunities while managing risks in challenging segments.”

This complex agricultural landscape underscores the importance of continued market monitoring and strategic planning as South African agriculture adapts to evolving domestic and international conditions that will shape the sector’s future trajectory.

Paul Makube is the senior agricultural economist at FNB Commercial.
Paul Makube is the Senior Agricultural Economist at FNB Commercial. Photo: Supplied
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