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    Why 900 000 broilers still need a farmer walking the houses: inside Phetogo’s technology

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    Tumi Mokwene showcases the technology and infrastructure supporting broiler production at Phetogo Farming Enterprise. Photos: Maile Matsimela

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    Grain silos at Winburg in the Free State. Photo: Getty Images

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    Why 900 000 broilers still need a farmer walking the houses: inside Phetogo’s technology

    Photos: Alamy/Pacific Imagica, szjphoto/Getty Images and Junaid Adib/Getty Images

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    Lot 1 was one of the two top-priced rams at the De Koppen auction. Photo: Salomé van den Berg

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    The bull VAG 23 180 (lot 2) also sold for R95 000, the highest price at the auction.

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    Polled Merino and Dohne-Merino rams achieve above-average prices at Calvinia ram auction

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    White Brahman bull Dirk fetches highest price at ONE WIL DON auction

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Market Pulse | Cattle cash flows while crop prices crumble in divided agricultural markets

29 November 2025
in Opinions
Reading Time: 5 mins read
Photo for illustrative purposes: Getty Images

Photo for illustrative purposes: Getty Images

Our analysis of the latest weekly agrimetrics compiled by Paul Makube, Senior Agricultural Economist at FNB Commercial, reveals a fascinating tale of contrasts across South Africa’s agricultural markets, with livestock farmers celebrating robust returns whilst grain producers grapple with challenging conditions.

By Maile Matsimela, Digital Editor at African Farming

Red Meat Sector Delivers Strong Performance

The red meat industry continues to demonstrate remarkable resilience, with our analysis indicating that beef prices have surged to impressive levels. Class A beef has reached R73.25 per kilogram, representing a healthy 1.3% increase from the previous week and an exceptional 35.1% jump compared to the same period last year. This performance reflects the robust demand for quality protein in the domestic market.

Sheep farmers are also reaping the benefits of favourable market conditions. Class A sheep prices have climbed to R106.55 per kilogram, showing a modest weekly gain of 0.7% but an impressive annual increase of 21.3%. The strong performance in the red meat sector suggests that South African consumers remain committed to purchasing local protein despite economic pressures.

The pork industry has joined this positive trend, with porker and baconer prices increasing by 1.1% and 1.2% respectively over the week. However, import parity prices for pork have declined by 1.9%, which could signal potential challenges ahead as international competition intensifies.

Also read: Market Pulse | SA’s agricultural markets show mixed fortunes as summer planting season kicks off

Poultry Market Faces Headwinds

Whilst red meat prospers, the poultry sector tells a different story. Our analysis shows that chicken prices across fresh, frozen, and individually quick-frozen products have experienced marginal declines of between 0.1% and 0.2% during the week. More concerning is the dramatic 16.9% plunge in import parity prices, which suggests that international competition is placing significant pressure on local producers.

This divergence between red meat and poultry performance highlights the complex dynamics at play in South Africa’s protein markets, where consumer preferences and import competition create vastly different scenarios for different sectors.

Fresh Produce Markets Navigate Seasonal Challenges

The fresh produce sector presents a mixed picture that reflects both seasonal patterns and underlying market pressures. Our analysis of Paul Makube’s data reveals that most fruit categories have experienced price declines compared to last year, with avocados leading the downward trend at a 19.71% decrease, followed by bananas at 17.17% and pears suffering a substantial 31.28% drop.

However, not all fruits are experiencing difficult conditions. Grapefruit and limes have bucked the trend with positive annual increases of 5.1% and 9.5% respectively, demonstrating that certain citrus varieties continue to command premium prices in the market.

Also read: Market Pulse | Farmers save money on feed as grain prices drop while meat prices swing

The vegetable market tells an equally complex story. Carrots and lettuce have emerged as winners, with prices increasing by 4.42% and 9.92% respectively compared to last year. These gains likely reflect both quality considerations and supply constraints caused by challenging growing conditions in certain regions.

Conversely, onion prices have tumbled by 21.46%, whilst potato growers face even more severe pressure with prices down 36.36% year-on-year. The cabbage market has been particularly brutal, with prices collapsing by an eye-watering 51.7%. These dramatic declines suggest oversupply issues and possibly quality concerns that have dampened consumer demand.

Grain Markets Under Pressure from Global Forces

The grain sector continues to face significant headwinds, with our analysis indicating that futures prices have declined substantially across all major commodities. White maize futures have weakened by between 3.1% and 4.9% over the month, whilst yellow maize has experienced similar pressure with declines ranging from 3.1% to 4.5%.

Wheat producers are also feeling the pinch, with futures prices down approximately 1.0% for the month. These declines reflect global oversupply conditions that continue to weigh heavily on international grain markets, creating challenges for South African producers who must compete with abundant supplies from major exporting nations.

The oilseed sector mirrors these challenging conditions. Sunflower seed futures have declined by between 0.04% and 3.0% across different delivery months, whilst soybean prices have remained relatively stable with a modest 0.22% gain. These modest movements mask the underlying pressure that global market dynamics continue to exert on local producers.

Seasonal Patterns Shape Market Dynamics

Our analysis reveals that seasonal factors continue to play a crucial role in shaping market outcomes. The increased supply of certain fruits during their peak season has contributed to the price softening observed in categories such as avocados, bananas, and pears. This natural market cycle demonstrates the importance of timing and storage capabilities for producers seeking to maximise returns.

Also read: Market Pulse | South African agricultural markets navigate mixed fortunes

Weather patterns have also left their mark on the agricultural sector. Persistent dry conditions have negatively impacted on both grain production and certain vegetable supplies, contributing to the mixed price performance observed across different categories. These weather effects underscore the ongoing vulnerability of South African agriculture to climatic variability.

International Markets Cast Long Shadow

The influence of international markets remains profound across virtually all agricultural sectors. Import and export parity prices for major grains continue to reflect global supply and demand dynamics, with US and Argentine maize and wheat prices providing important benchmarks for local market participants.

The cotton and wool sectors demonstrate similar international linkages, with global futures markets heavily influencing local price formation. This international connectivity, whilst providing opportunities for export-oriented producers, also exposes South African agriculture to external shocks and competitive pressures.

Also read: Market Pulse | Red meat thrives while staple crops stumble

Paul Makube is the senior agricultural economist at FNB Commercial.
Paul Makube is the Senior Agricultural Economist at FNB Commercial. Photo: Supplied
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