This week’s AMT Fresh Produce Market Report by Dr Johann van der Merwe, Director of AMT.
Are we finally seeing relief in the vegetable market? If you’re farming vegetables, this week could look better than the last. Demand is expected to improve, supply pressure is starting to stabilise, and a few key markets are positioning themselves for short-term upward movement.
But fruit growers – especially citrus and avocados – should remain cautious. Market pressure is still evident, and careful planning will be essential in the weeks ahead.
This week’s update unpacks:
✅ Where vegetable prices may strengthen.
✅ Why certain fruit markets remain under strain.
✅ What short-term movements could mean for your farm decisions.
Also watch:
Tomatoes drop 40%
Potatoes facing a perfect storm!
Week of caution: Market flow will decide margins
Can prices find support this week?
Year of the Potato?
Vegetable prices collapse; tomatoes hit hard
