South Africa’s citrus export season is gathering pace, with fruit volumes now moving steadily into Middle Eastern markets despite mounting logistical pressures.
By Maile Matsimela, digital editor at African Farming
The Citrus Growers’ Association of Southern Africa (CGA) says while exporters are facing slightly longer transit times and increased shipping costs, there has been no significant diversion of citrus volumes away from the Middle East, a key destination for local producers.
Early shipments have already landed in the region, albeit taking longer than usual due to adjusted shipping routes following the closure of the Strait of Hormuz.
According to Boitshoko Ntshabele, CEO of the CGA, the extended transit times have not compromised fruit quality.
“Early consignments have already arrived in Middle Eastern markets, taking somewhat longer to reach destination due to adjusted shipping routes, but all feedback indicates quality is holding up well,” he said.
Shipping lines have continued to accept container bookings, rerouting vessels through alternative pathways to maintain access to key ports in the region. While these adjustments have increased costs for exporters, they have ensured continuity of supply.
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Demand Remains Consistent
Demand from Middle Eastern markets remains aligned with seasonal expectations, reinforcing the region’s importance to South Africa’s citrus industry.
Exporters have reaffirmed their commitment to servicing these markets, with the CGA emphasising that original export targets for the season remain largely intact.
The Middle East typically accounts for around 19% of South Africa’s total citrus exports, making it one of the country’s most significant trading partners in the sector.
Monitoring A Fluid Situation
Despite the current stability, the CGA has cautioned the situation remains dynamic. Logistics challenges, fluctuating transit times, rising costs and shifting global supply patterns are all being closely tracked.
The association has strengthened its data and market intelligence capabilities, alongside establishing monitoring platforms to support exporters and logistics partners.
South African exporters are also maintaining close communication with buyers in the region, ready to respond to any changes in demand or market conditions.
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Supply Priority Remains Unchanged
For now, the industry’s stance is clear: The Middle East remains a priority destination.
“While conditions may evolve, South Africa’s position for now is clear: Fruit destined for the Middle East is being shipped to the Middle East, and supply to these customers remains a priority unless the situation alters dramatically,” Ntshabele concluded.
As the season progresses, all eyes will remain on global logistics developments and geopolitical shifts that could influence the flow of citrus to one of South Africa’s most valuable export markets.
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