The Good Life Show 2026 transformed the Cape Town International Convention Centre (CTICC) into a hub of innovation, entrepreneurship and sustainability, bringing together businesses, consumers and industry stakeholders from across South Africa and beyond. African Farming attended the event to explore the people, products and ideas shaping the future of food, wellness and conscious living. Watch the highlights from the three-day event.
By Talitha Janse van Vuuren, multimedia-editor at African Farming
Friday, 29 May
The Good Life Show 2026 officially opened its doors in Cape Town, bringing together entrepreneurs, food innovators, wellness brands, sustainability advocates and consumers from across South Africa and beyond.
From product launches and exhibitor showcases to conversations around conscious living, wellness and the future of food systems, Day 1 highlighted the growing connection between agriculture, entrepreneurship and consumer trends.
African Farming attended the event to explore how businesses are responding to changing consumer demands and creating opportunities through innovation, sustainability and value-added products.
Also read: Inside the market day connecting SA’s smallholder farmers to markets, inputs and support
Saturday, 30 May
The second day of the Good Life Show continued to showcase the innovation, creativity and entrepreneurship driving South Africa’s food, wellness and sustainability sectors.
Visitors engaged with exhibitors, attended demonstrations and explored products ranging from healthy food and beverages to eco-conscious lifestyle solutions and value-added agricultural products.
The event provided a platform for businesses to connect with consumers, industry stakeholders and potential partners while highlighting emerging trends shaping the future of the economy.
Also read: Mmathapelo Gosebo turns hemp into a growing agro-processing business
Sunday, 31 May
The final day of the Good Life Show concluded a successful weekend of networking, learning and showcasing innovative products and ideas.
Over three days, exhibitors shared their stories, demonstrated their products and engaged with visitors interested in sustainability, wellness, entrepreneurship and responsible consumption.
The event highlighted how food systems, agriculture, business and innovation continue to intersect, creating opportunities for economic growth while contributing to healthier communities and more sustainable lifestyles.
Keep an eye on www.africanfarming.com for interviews with innovative agriprocessors.
Also read:
Agro-processing emerges as a growth engine, but the workforce must evolve
Avocado oil plant spurs rural industrialisation in Limpopo
News from the AgricultSURE Expo in Mbombela | Joseph Tshikuthula, agro-processor
WATCH | Morokweng makes history: Duncan Serapelwane’s MDS Agri Expo puts rural agriculture on the map
