Business is about relationships. Each one is different and has its own specific requirements. For a farmer, the most important relationship is the one with the people who sell his produce: They play a key role in the success of his marketing plans. In simpler times, it was said that…
The fresh produce market as a channel offers producers several options and opportunities. These benefits drastically decrease, however, in the absence of careful planning. This article was written by Prof. A. Leonard and Dr. J. Range. Planning around marketing options realise a higher level of success, provided it’s done in…
Anybody can grow vegetables organically, says grower Jane Griffiths, but it’s important to start out right. We asked her why soil preparation is so important. Good soil preparation and soil health are the foundation of successful organic farming. “A crop is a mirror of the soil it grows in,” says…
Vegetable farmers, including those using hydroponic systems, have to adhere to Good Agricultural Practice (GAP) if they want to market produce successfully to concerned consumers. Good Agricultural Practice (or GAP) could be briefly defined as a concept that focuses on sustainable agriculture, set out in a range of standards that…
