Always the budding entrepreneur, Dineo started small in 2005, with 26 cows and a bull on a small family plot in Winterveld north of Pretoria. Later she introduced poultry to boost cash flow. The original 1 000 layers soon grew to 48 000 productive birds, producing 43 000 to 44 000 eggs per day. Within months that number of birds would again jump to 173 000 layers!

She employs 16 permanent workers and offers practical training to 22 university students every year. She has two supervisors and one manager on the farm, all with university degrees.