Marketing tips: Building relationships with fresh produce export agents

The relationships you build with your export agent and other key role-players become the oil that makes the exporting engine work smoothly. This is probably the most important part of exporting fresh produce. Your export agent is your key player, the person with whom you will have the most dealings…

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Marketing tips: An introduction to exporting your fruit and vegetables

Exporting is the ultimate marketing aim for any serious fruit or vegetable farmer, but it needs time, high standards, commitment and good management.* Many people encourage new farmers to export because it is seen as a lucrative marketing option. But they say this without really understanding what’s needed to be…

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Ethiopia to set up 5 horticultural farm parks for exports

The Ethiopian government plans to set up 5 big clusters of horticulture farms to help shift the focus of the sector to export-oriented productivity. Deputy Ethiopian Investment Commissioner Belachew Mekuria said the plan entails setting up horticultural farm parks in selected areas that have access to one-stop export processing services…

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Stiffer product reporting requirements for Egyptian fruit exporters

The Egyptian government has ordered all strawberry and pepper exporters to register their farms and print all sourcing and export data on their packaging to enable traceability in case problems arise with shipments. The decision follows a ban on the import of Egyptian oranges, peppers and strawberries by the Kingdom…

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