Marketing tips: Continuity of fresh produce supply is essential

Forget the high prices or the low prices – concentrate on building your average price by supplying top quality all the time, regardless of the market supply situation. Ask yourself this question, “Why is Coca Cola so successful?” There must be numerous answers, but one thing is for sure; you’ll…

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Fruit production: Manage fruit flies

Fruit flies are among the most damaging pests to fruit. Using baits should be an integral part of managing them holistically. Fruit fly baits are often not used, or not used with sufficient attention or urgency. For this reason, the fruit industry has compiled baiting guidelines for farmers and contractors.…

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Marketing tips: How quality improves fresh produce sales

It has been shown many times that people don’t mind paying more for fruit or vegetables – as long as the quality is good. Most people are familiar with the saying “beauty is in the eyes of the beholder”. In agriculture this could be changed slightly - to “quality is…

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Marketing tips: Branding your fresh produce can give you the edge

Effective branding can make or break your products. Here’s how to ensure that people come back for more. HOW DOES THIS APPLY TO FRESH PRODUCE? I’ll start with the bad news: Effective branding costs a lot of money. The good news is that you can do something about it. If…

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