Fresh produce: Success doesn’t come easy

The fresh produce market as a channel offers producers several options and opportunities. These benefits drastically decrease, however, in the absence of careful planning. This article was written by Prof. A. Leonard and Dr. J. Range. Planning around marketing options realise a higher level of success, provided it’s done in…

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Marketing tips: Your road map to successful fresh produce marketing

Every fresh produce farmer must have a plan for how he’s going to sell his crops. Your marketing plan is like a road map that guides you through the steps of marketing so that you can successfully sell your fresh produce. It gives you “check points” to provide direction, measure…

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Marketing tips: Continuity of fresh produce supply is essential

Forget the high prices or the low prices – concentrate on building your average price by supplying top quality all the time, regardless of the market supply situation. Ask yourself this question, “Why is Coca Cola so successful?” There must be numerous answers, but one thing is for sure; you’ll…

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Marketing tips: How quality improves fresh produce sales

It has been shown many times that people don’t mind paying more for fruit or vegetables – as long as the quality is good. Most people are familiar with the saying “beauty is in the eyes of the beholder”. In agriculture this could be changed slightly - to “quality is…

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