Marketing tips: Branding your fresh produce can give you the edge

Effective branding can make or break your products. Here’s how to ensure that people come back for more. HOW DOES THIS APPLY TO FRESH PRODUCE? I’ll start with the bad news: Effective branding costs a lot of money. The good news is that you can do something about it. If…

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Marketing tips: Understand the basic functions of fresh produce packaging

Packaging is expensive, but it’s important if you are to achieve top prices for your fresh produce. The cost of packaging can be frightening, so some farmers turn to cheaper alternatives, such as second-hand containers. Like the Eastern Cape farmer who does the rounds of all the fruit and veg…

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Marketing tips: Transporting fresh produce

If planned badly, transport for fresh produce is expensive, but used properly it can become cost-effective. There are 3 factors a producer needs to adhere to when planning transport for fresh produce. Get them right and you’ll find transport isn’t the monster some people make it out to be. SELLING…

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Marketing tips: What happens to fruit after the harvest?

Knowing how to handle fruit during the production process is important, and so is understanding the basics of post-harvest plant physiology. The 3 enemies of fruit and vegetables are bad handling, time and high temperatures. Time is the critical factor in the race to extend the shelf-life of your fresh…

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