Marketing tips: Work as a team with your fresh produce market agent

Good business relationships based on trust are essential, especially if you’re using a market agent. The principles below apply to any business relationship, but they’re slightly different when marketing fresh produce. Certain factors kick in right away when your market agent receives a consignment of produce from you, and they…

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Marketing tips: Building relationships with fresh produce export agents

The relationships you build with your export agent and other key role-players become the oil that makes the exporting engine work smoothly. This is probably the most important part of exporting fresh produce. Your export agent is your key player, the person with whom you will have the most dealings…

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Marketing tips: An introduction to exporting your fruit and vegetables

Exporting is the ultimate marketing aim for any serious fruit or vegetable farmer, but it needs time, high standards, commitment and good management.* Many people encourage new farmers to export because it is seen as a lucrative marketing option. But they say this without really understanding what’s needed to be…

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