Marketing tips: Supplying vegetables and fruit to supermarkets

We’ve already talked about farm gate sales, local area sales, factory contracts and fresh produce markets. Here, the subject is supplying direct to supermarkets or other buyers. Farmers often ask me which supermarket to supply. My first question to them is, “What’s the quality of your product, and how much…

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Marketing tips: Supplying fresh produce markets

We’ve seen that successful fresh produce marketing is a lot like going to school… starting at the bottom and working through the grades, gaining knowledge and experience as we go. In this article we look at the next important ‘grade’. The step up from the previous marketing options we covered…

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Marketing tips: Options to market your fruit and vegetables

Any serious farmer wants to get the best and most out of every production unit. Here 3 of marketing choices for a fresh produce farmer. Marketing fruit and vege¬tables is a bit like going to school… you have to start at the bottom and work your way up to “qualify”…

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